Attention Theory

Wiley | 2002-05-23 | ISBN: 047140179X | 256 pages | PDF | 1,8 MB

Authored by a well-known figure in the field.

• Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.

• Individual chapters address the differences involved in marketing different types of events.

• Examines future trends and key issues such as how to reach new event attendees.

• Includes appendices with sample forms, contracts, and more.

http://uploading.com/files/5KN75Z2R/Event-Marketing.7z.html

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